We all know the power of social media, and business owners have realized that blogging is important for the growth of the business. As a business owner once you have realized the power of blogging now it’s time to take the next step and publish an ebook. Every organization is looking for a way to generate as many leads as they can in order to attract new customers.
Ebooks become the bread and butter strategy for lead generation and bringing more customers to the business.
Distributing ebooks to customers, clients and potential buyers is a great way to promote your business. An eBook is a digital book, that is available online and on electronic devices such as an iPad or Kindle. Usually, ebooks are used as a gift or token of appreciation for subscribing or signing up to a companies’ email list. This technique is known as lead generation, which is used to engage new visitors on a website. Eighty percent of the visitors won’t return. This is a very high percentage of people and I was very surprised to learn how high that number actually is.
So, one of the ways to keep top of mind in a potential customers’ mind is to send them relevant information. Many of your potential customers want to learn more about your brand. You need a way to re-engage them and convert visitors into customers. This can be possible with free ebook distribution and sharing information about your company.
Ebooks give you credibility and an edge to showcase your professional knowledge and expertise and allow you to position yourself as an expert in your field. Writing an ebook can also be leverage over your competitors and be an added value that you provide.
Writing an ebook is easy. Publishing an ebook doesn’t require a lot of money. It’s a great way to interact with new and existing customers, Thanks to technology, ebooks can be accessed easily anywhere anytime. When delivering an ebook, you can ask for contact information in order to download the ebook and this information can be used for marketing and to keep people updated on your products and services.
When thinking about what to write in your ebook think about your expertise and achievements. Tell stories about yourself or customers who are happy after doing business with you. If possible, conduct interviews with your customers and share their case studies. Showcase how you treat your customers, the knowledge you have, and how you are willing to provide value with your products and services.
5 Tips on Why you should incorporate Ebooks into your content strategy
1. Be Seen as an Expert
People want to deal with a company that is up to date on industry trends. When you can offer them an eBook on a topic they are interested in, they will realize they can rely on you to provide the information they need to make the right decision.
2. Increase Website Traffic
With the use of eBooks for small business, you can reach a highly targeted audience that is most likely to need the products and services you offer.
3. Repurposing Content
Creating an eBook doesn’t have to be complicated. In fact, you can take several blog posts created on the same topic and merge them together to create an eBook that can provide information in a new format.
4. Greater Credibility
Just like consumers want to work with a reputable company, they also want to rely on a business with a great reputation. The more credible individuals see your business, the more likely you will be to build a loyal following of customers.
5. Make the Right Connections
Successful businesses need to connect with the right people if they want to grow and increase their sales. An eBook can be an effective method of building these valuable relationships.