Why Do Nonprofit Organizations Need Digital Marketing? — LindaHandley.com Fundraising and Digital Marketing

PPC advertising helps you direct traffic to your website, and it is usually associated with first-tier search engines. The go-to PPC source for non-profit organizations is Google Grants as they provide users with up to $10,000 a month in PPC advertising through its Ads service. These grants allow your organization to gain exposure without spending exorbitant amounts. When using PPC, the data gathered (bounce rate, engagement, pages visited, etc.) can be used to see what visitors are liking, or not liking. Analysis helps improve website copy and other marketing materials. Plus, you can translate what your audience responds to via PPC and incorporate it in every marketing channel so promotion and interaction is consistent.

4. Retargeting

Retargeting gives people a reason to come back to your website and interact with your company more than they have in the past. This strategy is particularly effective if you’re a larger non-profit organization with a bigger budget or can leverage corporate relationships to acquire donated ad impressions. Once a visitor completes a donation from a retargeting ad, you should remove that person off the list to avoid spamming. It’s best to use these ads for special campaigns or emergency appeals when you can…