What is social media management? | Givebutter Blog

At the heart of social media management is engaging with followers. For nonprofits, in particular, I have seen firsthand what works (and what doesn’t) when it comes to social media engagement. That’s why I’m sharing the importance of social media matters for nonprofits, the best platforms to use, and top tips to save time and improve results.

Why use social media for nonprofits? 🧐

There are many reasons why you’d want to use social media for your organization. Here are the top 4 advantages:

1. Build brand awareness: Being active on social media helps you stand out and keeps your name on peoples’ minds. After enough exposure, you’re bound to get more interested people checking out your brand’s content.
2. Connect with customers: It’s a rookie mistake to think that your organization just needs to “close the ask.” Instead, social media opens the lines of communications between you and your supporter base.
3. Boost your SEO: By promoting your content on social media, you can get more likes, views, shares, and engagement with your content. Then, you’ll drive more traffic to your site, which boosts page views. These are all positive signs to search engines like Google, and these factors help improve your SEO.
4. Grow your mailing list: Once people get to your website from your social media content, you’ll have more opportunities to turn traffic into leads. Over time, you can use this…