How Do I Level Up My Nonprofit Marketing Strategy? — LindaHandley.com Fundraising and Digital Marketing

Naturally, keeping your marketing strategy relevant to your audience is imperative. And to do so, you need to conduct regular research so that you may understand what’s happening within your field of focus, as well as with your target audience. The following are the top factors to consider when performing your research.

o How are you different from your competitors?

o What platforms are they using?

o What is their unique value?

· Audience research

o What does your audience value?

o What are their favorite platforms/media outlets?

o Keyword research

· Which keywords are relative to your industry?

o How can you compete organically?

o Which terms can you budget for in PPC advertising?

Evaluate the Current Impact of Your Brand Presence

Now is the time to gaze internally and discover exactly what your brand is doing. You can start with finding where your brand has a presence and find any strengths upon which you can capitalize. Next, take a closer look at any…