Google Ads for Nonprofit and Free Training — LindaHandley.com Fundraising and Digital Marketing

For many nonprofits, advertising on Google misses the mark. Some see it as far too complicated and technical. Advertiser competition makes it appear too costly to others. Many have also launched a campaign in the past, only to see it stall out and produce nothing but another bill. Most aren’t capitalizing on Google Ads and that’s a problem… especially with $10,000 a month advertising grants available. The truth is that almost any Google Ads campaign needs to overcome issues like these. At the same time, it’s not rocket science to launch a campaign, drive enough views and consumer actions for a good test, optimize those actions to the right price, and scale spend for a working campaign. All it takes are a few ingrained concepts, a little elbow grease, a good mentor, and some critical thinking. The University of Marketing is offering free training, software tools, and mentorship to nonprofits who want to grow with Google Ads after COVID made their work even more important- we talk about this more in our closing paragraph. While our service helps advertisers manage Google Ads from Day 1 to success, below are 5 must-haves when running Google Ads…