Campaign Publicity Checklist for Non-profits — Linda Handley

Social media is one of the best ways to get your campaign seen by a wide audience. Create dedicated hashtags for your campaign and use them in all of your social media posts so that people can easily find your content.

So, whether you're an old pro at launching campaigns or a rookie with your first launch, read on. This list should help get you started!

1. Set a Schedule:

Before jumping into the deep end, make sure you've given yourself enough time to promote your campaign with an effective timeline. Schedule out the days and weeks leading up to the launch, and make sure everyone involved knows what their individual tasks entail.

One of the mistakes many non-profits make is to launch their campaigns all at once and then just hope for the best. This can be overwhelming for you and the public, and it can be difficult to sustain the momentum.

2. Identify Your Target Audience:

So much of successful publicity relies on your ability to zero in on the demographic that would benefit most from your campaign. Know who you're trying to reach and tailor your message to that group.

This involves more than just demographic information; you also need to consider their…