Brand Refresh Checklist — 7 Elements — LindaHandley.com Fundraising and Digital Marketing

WHAT IS BRANDING?

Branding is the process of defining, conveying, and maintaining your firm’s core values and differentiators. It’s about figuring out who you are, what you stand for, why your clients should care, and then conveyed in a meaningful and consistent way.

WHAT IS BRAND REFRESH?

A brand refresh is a makeover for your company. It’s the same with your brand. A refresh can keep or update recognized visual elements. Or a…