Brand Refresh Checklist — 7 Elements — LindaHandley.com Fundraising and Digital Marketing

WHAT IS BRANDING?

Branding is the process of defining, conveying, and maintaining your firm’s core values and differentiators. It’s about figuring out who you are, what you stand for, why your clients should care, and then conveyed in a meaningful and consistent way.

WHAT IS BRAND REFRESH?

A brand refresh is a makeover for your company. It’s the same with your brand. A refresh can keep or update recognized visual elements. Or a new look, tone, and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant, and designed for today’s audiences.

WHY IS IT IMPORTANT TO REFRESH A BRAND?

Inevitably, as your business grows and develops the brand needs to reflect this so that the current vision and mission of the company is represented to the customer. A brand should be flexible to meet the ever-changing needs of customers, social and economic development, and other changes in the marketplace. Just look at how Microsoft has changed its image over the years, whilst its core values remain the same, its brand has to evolve to stay as a market leader and embody…