Best Practices — Updated Nonprofit Marketing Strategy — Linda Handley

For nonprofits, donations are crucial to the success of your organization and day-to-day operations. In 2021, a total of $484.85 billion was donated in the US alone-this is 4% more than the total donations in 2020. But aside from supporting a cause, the funds from these donations also help sustain an organization with its operating costs and livable wages. In fact, regularly recurring donations help donors stay engaged with the organization. This also avoids operational costs that would be needed for looking for new donors.

A way to boost donation rates is by marketing your nonprofit to existing donors and to a wider audience. Here are the best practices you should be including in your updated nonprofit marketing strategy.

Expand your digital channels

If you want to attract more donors, the best way to go about it is to broaden your communication channels. For instance, Facebook is the most popular social media platform and is appropriate for long-form content or for redirecting to long-form content. This is because it has posting mechanisms that make embedding links easier.

Look into how National Geographic uses their Facebook page to link to their website content which gets a fair amount of engagement…