5 Things to Consider About Video

Five things to remember when considering online video to brand and market your image, products, or services:

1) The digital age makes a TV-quality video possible without the extraordinary investment in infrastructure such as large crews, lighting trucks, and so on. It’s a simpler and more direct process that can achieve high definition and very polished and professional results simply by sharing your information and goals with the right people

2) Buy the people, not the equipment… The bill for production and post-production can be sizable and the results may not produce any greater return. A qualified director, editor, and crew can work with you on a one-on-one basis and steer you through the process of incorporating your sales pitch and brand with an image and tone that supports those elements is key. There are many affordable but incredibly talented people for hire who can guide you through the process.

3) Online video triggers the emotional centers of the brain… and elicits action from the viewer at a far, far greater ratio than printed matter or audio. Your short and efficient branding video can enjoy a life on social media networks, email, and your website that outlasts the capacity and range of impact from any print or radio, or static image collateral piece. Plus, it’s “greener” by far.