10 MUST TRY NINJA MOVES TO BOOST YOUR DONOR RELATIONSHIPS — Linda Handley

When you’re involved in fundraising, whether as a campaign manager, peer-to-peer organizer, or in any solicitation capacity within your organization, your goal is to be the go-to person in your donors’ lives who connects them to their greatest impact.

And to be relevant, you need to show up.

So what’s stopping you?

Limited resources?

Time?

Not knowing enough about them to play an active role in their lives???

Or, maybe, a little of all of the above…

When we meet with organizations about engaging with their participants, we always emphasize the importance of the “rule of seven” in cultivation. This concept suggests that between each fundraising request, there should be seven meaningful touchpoints with donors.

In theory, the rule of seven sounds great, but in practice, it can be challenging.

How many times can you say thank you? How many postcards can you send? Simply repeating the same interactions can become monotonous and ineffective.

To truly master the rule of seven, you need to understand what’s important to your supporters and find ways to connect with them genuinely.